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How to Market a PCD Pharma product ?

Indian Pharmaceutical industry is on a growth path for a very long time. Not Only in domestic market but Indian Pharma companies are growing globally as well. Covid19 has proved that Pharmaceutical segment is one of the best segment to be in, as the business is safe even in worst times. In Pharmaceutical Segment PCD pharma company is also a very good opportunity to grab. In a PCD company, the associates take products and support from the parent PCD company and promotes its products in the allotted area.

There are numerous number of ways to market a PCD company and best of them are listed below.

  1. Right Product Mix – First step to promote a PCD company successfully , is to select the right product. The product should be selected on the basis of your experience in market, Doctor network you have, Major ailments in your area, kind of hospitals you have around you. This will help you in promotion of your business after you start. It will also help you in short and long term sales strategy for your business.
  2. Key Points analysis – For marketing PCD company in your area you have to understand and analyze key points which affect sales and product movement in your area. Major is price sensitivity in your area. This will help you in understand how much margin you will make and you can take proper profit estimate you can make in your area.
  3. Choosing best PCD company  –  There are many PCD companies but you have to select Best PCD company as per your requirements. A company with good management and supportive attitude is all you need. You can see the packing types they are offering , promotional support available, behavior and cooperation of staff. Choosing BEST company for you is the most important step as pcd business is a long term business. There will be many situations where you will need help from the company and right attitude of company will matter to you at that time.

So we can conclude that the most important role is played by the company in your sales, you should work very hard on first 2 factors but, the company and behavior will be the most important factor which will help you in  promoting your sales.

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